According to RESAAS, a whopping 77% of buyers used social media during their home buying process. The jump from the 2011 figure is amazing in itself, but it just goes to show that home buyers are finding more innovative ways to hunt down homes. Who knows how high that number will be in a few years? 90%? 100%?
If you purchased a home this year, did you use social media to help find it? If you didn’t use it to find the home, did you use to to research the neighborhoods or to help narrow down your choices?